Hot off a digital storm for calling Gen Z protests tribal, comedian Wilson Muirani Gathoni, alias Jaymo Ule Msee, has revealed that Facebook monetisation has been active for Kenyan creators for a considerable period.
Speaking to YouTuber Kogi on the night of Tuesday, July 1, 2025, Jaymo disclosed that he has been earning handsomely from content creation on the platform, a development that he says has gone unnoticed by many Kenyans despite the explosion of digital influencers.
Jaymo said that content creation on the whole has now evolved into a viable and lucrative profession, extending far beyond the conventional notion of celebrity influencers with millions of followers.
According to him, even those with relatively modest followings—commonly referred to as micro-influencers—have been able to capitalise on the opportunities presented by social media monetisation, amassing significant earnings by cultivating engaged communities and niche audiences.
“Content pays, and I can confidently say it has paid a lot of people,” Jaymo noted with a sense of pride. “There are creators who do not have large follower counts but who do exceptional work. They build meaningful audiences and communities, and through that, they are making money. This is a reality that many fail to recognise.”
The comedian also addressed the widespread misconception in Kenyan society that wealth acquired from digital platforms must always be accompanied by ostentatious display.
Jaymo was quick to challenge this stereotype, arguing that many successful content creators choose discretion over flamboyance, opting to lead grounded and respectable lives despite their growing bank accounts.
“It is wrong for society to always think that when someone makes money, they must flaunt it. Many creators earn well but do not show off. They lead good, stable lives away from the spotlight,” he explained.
While Jaymo did not disclose his exact earnings, citing confidentiality and respect for fellow creators, he confirmed that his monetisation journey on Facebook began quite early and that many others have since followed suit, with some reportedly earning even more.
He attributed the higher earnings of some contemporaries to the critical factors of consistency in content output and broader audience reach, rather than sheer follower numbers.
“I had already started earning from Facebook monetisation before many others came on board. I cannot reveal the exact dollars I have earned, but I am not alone. There are many who came after me, and some are earning more. The difference often lies in consistency and the size and engagement of their audiences,” he said.
Jaymo’s insight into the dynamics of social media earnings debunks the common myth that follower count is the ultimate measure of success.
Instead, he highlighted that monetisation depends significantly on genuine audience engagement and the ability to nurture loyal communities that support content creators through views, shares, and interaction.
“Sometimes, it is not about the number of followers. For monetisation, what really matters is consistency and having an authentic, engaged audience,” he added.
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