The Importance of Segmentation in Account Planning Strategy

When embarking on the journey of account planning, one often might underestimate the complexity and nuance involved in forming effective strategies. At the core of powerful account planning is the segmentation of clients and prospects—an essential practice that allows for a tailored approach to account management. Segmentation serves to organize an array of customers into…

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Benni McCarthy Breaks Silence on Kaizer Chiefs, Orlando Pirates Coaching Links and Why He Snubbed Amazulu

Benni McCarthy has addressed ongoing speculation about coaching top South African clubs, reflecting on past interest and clarifying where he currently stands. Harambee Stars boss Benni McCarthy has always been linked with South African top clubs, including Kaizer Chiefs and Orlando Pirates, with the recent case being that of the latter club. The former Manchester…

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Kenya’s 2025 Budget Triples IEBC Funding Ahead of 2027 Polls

The Independent Electoral and Boundaries Commission (IEBC) has received a major financial boost, with an additional Ksh5.78 billion allocated for the 2025/2026 financial year to support preparations for the 2027 general elections. This budgetary increase, unveiled in the government’s new spending plan set to begin on July 1, 2025, will raise the IEBC’s total recurrent…

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Sifuna insists he does not recognise broad-based govt

Nairobi senator Edwin Sifuna at a past event. PHOTO/@edwinsifuna/InstagramNairobi Senator Edwin Sifuna has doubled down on his remarks of not recognising the broad-based government, stressing that the deal inked on March 7, 2025, between President William Ruto and Raila Odinga did not establish any coalition government. Speaking on Thursday, May 8, 2025, on a live…

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Philip Aroko: 5 photos of Kasipul’s richest politician associated with the death of Ongho Were

The Criminal Investigation Department has named Philip Aroko as a person responsible for the murder of Kasipul MP ​​Ong’ongo Were Aroko, who had announced the intention of the MP’s seat, was asked to report to the police station nearby immediately TUKO.co.ke published Aroko, revealing that he is rich, fluent and celebrity planning for Kasipul 2027…

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